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Research papers
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Citation

Grunewald, A. (1980a, June 15). Keynote address on opinion polls. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/keynote-address-on-opinion-polls


Research papers

Using trade and technical publication as a "mini" data base

L'USINE NOUVELLE, top trade and technical publication in France because of its "rapport" with both readers and advertisers, provides a comprehensive source of data. In fact, L'USINE NOUVELLE publishes on average 15000 ads ; this represents 2400...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Alain Meyer
November 1, 1979
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Citation

Meyer, A. (1979a, November 01). Using trade and technical publication as a "mini" data base. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-trade-and-technical-publication-as-a-mini-data-base


Research papers

The development of consumer panel research in Europe

The use of consumer panels by manufacturers in Europe as a marketing tool has increased dramatically over the past few years and now seriously competes with the more traditional forms of store audit service. This trend is contrary to that experienced...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Jeffrey H. Frankel
March 1, 1979
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Citation

Frankel, J. H. (1979a, March 01). The development of consumer panel research in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-development-of-consumer-panel-research-in-europe


Research papers

An example of syndicate research (French)

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Pierre Piotet, Michel Haski, Francis Georgel
September 1, 1978
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Citation

Piotet, Haski and Georgel (1978a, September 01). An example of syndicate research (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research-french-


Research papers

Covering non-response: Does it pay?

This paper deals with the results which can be expected when an intensive effort is made to attain the highest representative portrayal of the population studied, by means of eliminating non-response. The findings are based on a study in which...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Emile M. C. van Westerhoven
September 1, 1978
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Citation

van Westerhoven, E. M. (1978a, September 01). Covering non-response: Does it pay? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/covering-non-response-does-it-pay-


Research papers

An example of syndicate research

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Francis Georgel, Jean-Pierre Piotet, Michel Haski
September 1, 1978
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Citation

Georgel, Piotet and Haski (1978a, September 01). An example of syndicate research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research


Research papers

How to analyse heterogenous data?

In many cases, data collected in the same questionnaire are measured at different levels: nominal, ordinal, interval or ratio. For several years, new methods allow to analyse qualitative and/or heterogeneous data. They are based on the optimal...

Catalogue: Paper 1978: Analysis of Data
Author: Jean-Marie Bouroche
February 1, 1978
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Citation

Bouroche, J. (1978a, February 01). How to analyse heterogenous data?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-analyse-heterogenous-data-


Research papers

The interviewee as a human being

The establishment of the survey method and formulation of the survey instruments is of central importance in empirical social research. But they (the above), are frequently seen instrumentally, but not conceptually - especially in the area of...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Werner Brög, Karl-Heinz Neumann
November 1, 1977
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Citation

Brög and Neumann (1977a, November 01). The interviewee as a human being . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-interviewee-as-a-human-being-


Research papers

Car owner's attitude change

In this paper we discuss some of the results and implications of an experimental study of changes in car owners' attitudes to their cars. In particular, we are interested in how their attitudes develop from the time the car is first purchased through...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Douglas J. Johnson
November 1, 1977
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Citation

Johnson, D. J. (1977a, November 01). Car owner's attitude change. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/car-owner-s-attitude-change